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UNLEASHING POWER OF YOUR BRAND
BRAND AUDIT | BRAND STRATEGY
1. BRAND AUDIT
Taking stock from time to time is a must if you have an ambition to be a formidable brand in your market. Brand being the most important asset that you own, its health needs to be checked and corrective actions, if any, need to be taken promptly.
We conduct detailed audits covering myriad aspects that constitute the health of your brand. These include
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Brand Identity
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Relevance and Strength
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Relative Brand Positioning
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Brand Internalization
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Brand Loyalty
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Consistency in Brand Communications
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Consistency in Brand Experience
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Brand Benchmarks with Competition​
2. BRAND STRATEGY
Strategic brand building needs careful curation. Long term competitive advantage hinges upon a well crafted brand strategy. Our team of experts work with your C-Suite on various facets of Brand strategy to tackle crucial challenges including:
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Brand Architecture
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Brand Positioning and Differentiation
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Brand personality and Associations
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Do's and Don'ts in the Brand Journey
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Brand Extension Decisions.
An unbeatable strategy with a long term road map will enable your leadership team to leverage your Brand for unbeatable business results
BRAND LAUNCH | BRAND REJUVENATION | PERSONAL BRAND
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BRAND LAUNCH
Well begun is half done. Most of the times, how a brand starts its journey can spell the difference between success and failure.
If you are embarking on the exciting mission of building a new business or launching the existing services in a new market, the Surge team will be an invaluable partner for a great new beginning.
The plan is divided into pre-launch, launch and post-launch sustenance activities and deliverables. The team works closely with you during the three phases to ensure a smooth take off to greater heights.
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BRAND REJUVENATION
Like everything else, Brands become stale and boring after a while. A fresh breath of life needs to be infused into a brand in order to keep it up do date and relevant.
Our specialized offering on identifying atrophies and making crucial tweaks to give the brand a new lease of life goes a long way in creating a strategic advantage.
The approach includes market bench-marking, consumer interviews, business strategy alignment, internal workshops and more. You get a complete plan to rejuvenate the brand with accountabilities, budgets, milestones, and implementation support.
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PERSONAL BRAND
In the modern world of business, personal brand is an unbeatable asset.
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You may be a well-established professional or a new entrant, in either case, the strength of your personal brand can swing the game in your favor.
Surge team works with you closely to decode the fabric that constitutes your persona. The elements that we jointly discover with you, become the basis of the authentic brand that you portray. You get long-term support in establishing your image step by step.
